I am viewing the entire Lee Family saga between the Singapore Prime minister and his Siblings from a brand perspective. Questions have been asked how much this will impact the Singapore brand? Interestingly I was told that when the Siblings released their statement, the stock market shot downwards and when our PM responded in kind later in the day, the stock market recovered. A big part no doubt to a matured and controlled reply from our PM (in my opinion). For now if nothing happens post this, the impact on Brand Singapore will be minimal but I do believe if this gets blown up, I really do see brand Singapore being impacted negatively. Internally brand trust will be impacted and externally, other countries will be casting worrying looks our way. This will only happens if this episode gets dragged in the mud. What do you think? Will the Singapore brand be impacted?